Challenge
Smart Panda is a tech-driven maternal and infant care brand, with its core mission being *"Warm Every Mother with Technology. As their flagship product, the breast pump needed a unique design that aligns with this mission while establishing a strong brand identity—a challenge we aimed to address.
Research & Insights
Market research revealed that while many breast pump brands exist, most focus only on basic lactation functionality, neglecting subtle user experience details such as comfort and convenience.
Solution
We integrated three practical features into the design: The handle, hose storage, and night light are seamlessly embedded into the suspended space between the body and control panel, maximizing usability and ease of access. A one-piece Y-shaped bottle ensures ergonomic grip angles for comfort and safety during use.
Results & Impact
The product design received widespread acclaim from beta users and has since launched successfully. It has earned prestigious awards such as the Red Dot Award and iF Design Award, solidifying Smart Panda's reputation as a leader in innovative maternal care technology.
