Challenges
We conducted research and analysis of every step involved in household laundry cleaning to uncover user needs and expectations for wall-mounted washing machines, aiming to create a concept with unique product features and novel usage methods.
Research & Insights
For users, a wall-mounted washing machine is not just for cleaning clothes. Through research, we gained deeper understanding: harmoniously combining functionality with form, and seamlessly integrating the appliance into daily living scenarios are equally vital priorities.
Solution
Compared to conventional washing machines, this design adopts compact and refined dimensions, achieving an elegant and distinctive appearance through minimalistic form composition. Functionality is seamlessly integrated with form, while simple and intuitive operation enhances user experience. The Midea wall-mounted washing machine’s clean, minimalist design not only blends better with surrounding environments but also delivers a more comfortable cleaning experience through meticulously planned functional structures.
Outcomes & Impact
The Midea wall-mounted washing machine distinguishes itself through its sleek, unique design language, delivering exceptional product features, enhanced functionalities, and a superior, refined user experience.