Midea NS AC

The Midea NS AC is composed of five air modules that can be customized according to actual usage needs.

Challenge

After the COVID-19 pandemic, people have become more focused on health, with the home environment becoming a primary concern. What kind of air product do people need in the post-pandemic era? What does ideal air quality look like? These were the challenges faced by this project.

Research and Insights

Currently, there are various air-related products on the market, but their functions are often limited and singular. Numerous air devices occupy space in homes, leading to inefficient air utilization.

Solution

Our solution features five interchangeable air modules located beneath the air conditioner, each serving a different function: air purification, disinfection, humidification, formaldehyde removal, and aromatherapy. Additionally, the system can be controlled via smart devices or voice commands. The front panel is designed with a dark marble texture that seamlessly blends into home decor.

In terms of form, the central air outlet of the AC mimics the imagery of plant growth, transforming the air conditioner from a cold, lifeless machine into a product that embodies nature and vitality, much like a seed.

Results and Impact

The Midea NS AC, with its innovative modular air system and outstanding design, won the 2021 Red Dot Design Award.

Red Dot Design Award