Challenges
Installing standard wall-mounted air conditioners often involves numerous issues, such as multiple measurements and adjustments before installation; alignment difficulties, complex wiring, and electrical leakage risks during installation; and time-consuming disassembly during repairs. These challenges not only prevent users from deep-cleaning their air conditioners themselves but also force them to pay extra fees for installation and repair services.
Research & Insights
Through research, we discovered that in Southeast Asia, influenced by cultural habits and climate, users tend to clean their air conditioners frequently, sometimes even disassembling them themselves. This practice has led to household risks like electrical leakage and fire hazards. To address these regional needs, the design required clear interactive instructions for use and disassembly, minimized fragmented components, and ensured core parts were free from safety risks like electrical leakage.
Solution
Collaborating with Midea’s air conditioner division, we developed an integrated internal cavity structure, designing each component as a distinct, easily identifiable modular unit. This improved usability and safety. For external disassembly, we designed a quick-release structure composed of only upper and lower covers, enabling tool-free, rapid installation and disassembly—aligning with Southeast Asians’ preference for DIY lifestyles.
Internal quick-release structures feature clear step-by-step usage indicators and bold color accents to emphasize key disassembly points. A buffered anti-drop safety mechanism was integrated into the back of the removable lower cover, while other components were optimized with user-centric design considerations.
To simplify installer tasks during measurement and positioning, we innovatively designed a back panel with built-in scales, alignment holes, and a leveling device. During installation, technicians can precisely locate screw positions using the panel’s markings and holes, while the leveling device ensures easy horizontal alignment, reducing installation complexity.
Results & Impact
The ALL-EASY PRO air conditioner, with its groundbreaking integrated quick-release design, delivers practical convenience for Southeast Asian users, earning strong market acclaim. It has reinforced Midea’s reputation as a leader in high-quality living solutions within the region’s air conditioning market.
