Challenges
How to ensure product functionality while providing users with a more comfortable and convenient experience, while creating a distinctive new visual identity for the product.
Research & Insights
Through research, we found that users require a hygienic and safe blender to create more culinary options, and that a blender must not only perform flawlessly but also possess a unique and striking design.
Solution
We redefined the functional zones of the blender by decomposing it into three components: the cup body, base, and cooling system. Using basic geometric forms and a geometric segmentation design approach, we created a fresh, aesthetically pleasing appearance for the product. The inverted triangular structure adds a sense of stability. A more rational and hygienic installation method further elevates the product's premium user experience.
Results & Impact
The Liantek Vacuum Blender delivers exceptional functionality and a comfortable, interactive experience, offering users an optimal usage journey. Its distinctive yet refined new design has significantly enhanced the brand's influence.
