Challenges
This smart fridge is a joint launch between JD and Midea, marking a fusion of the internet industry and traditional home appliance industry. The challenge was to harmoniously integrate intelligent design elements into the fridge while distinguishing it from conventional appliance aesthetics.
Research & Insights
Through thorough research on existing smart and traditional refrigerators, we identified the front panel’s CMF (Color, Material, Finish) design as a key opportunity. Integrating the smart touchscreen with the front panel became the core strategy to unify the product’s overall style.
Solution
The front panel uses a transparent material to create a visually pleasing and refreshing experience, aligning with the product’s smart identity. The entire unit is designed in white for a clean, minimalist look, while metallic accents make the door panels appear slim and elegant.
Equipped with an Android-powered touchscreen, the JD Smart Fridge leverages image recognition and big data technologies to provide users with convenient food management features. The system identifies the location and quantity of various items like eggs, vegetables, beverages, and milk within the complex interior. Users can even order groceries directly through the fridge’s touchscreen interface with a single touch.
Outcomes & Impact
Kurz Kurz Design delivered an innovative and reliable solution for the smart fridge industry. The JD Smart Fridge
offers customized kitchen services tailored to users’ needs, creating a seamless closed-loop model from technology
and data to service delivery. Now, users can effortlessly fulfill all their kitchen needs without leaving home.