Challenge
As a rising leading brand in China’s energy storage industry, Hithium carries the mission of "making green energy accessible to all humanity" and is dedicated to providing professional, reliable, safe, and efficient energy storage solutions globally. The challenge lay in redefining the overall visual identity of their diverse product family to effectively communicate their brand’s core values.
Research & Insights
Due to their equipment-centric nature, many energy storage brands neglect systematic design refinement, weakening their professional image and brand personality expression. With the industry’s core technologies becoming increasingly mature and homogenized, a high-recognizability family design that accurately conveys brand values has become critical.
Solution
We established unified product characteristics and key visual elements to create a cohesive, distinctive product
image that communicates brand value and enhances market and user recognition.
By logically dividing the product’s overall form into distinct visual zones based on functional or structural components, we defined the product’s primary identifying features.
The overall design emphasizes minimalist geometric forms, maintaining structural integrity through proportion-based contrast. Clean, sharp contours and straightforward linear divisions eliminate unnecessary lines and seams, achieving a simplified yet purposeful aesthetic.
Outcomes & Impact
The design successfully elevated the visual appeal of energy storage equipment, reducing its perceived machinery-like or hazardous nature while bridging the gap between users and the technology. This fosters wider adoption of clean energy, improves user experience, and lowers barriers to access, aligning with Hithium’s mission to democratize green energy solutions.
