Challenges
The challenge was to create a distinctive product identity that balances high-quality audio performance with a visually unique design.
Research & Insights
High-Fidelity (Hi-Fi) audio systems have a dedicated user base and, over decades of development, have evolved into diverse design forms. Through extensive research, we explored how to harmonize internal acoustic components with external aesthetics to establish a cohesive product language.
Solution
We visually separated the two internal sound units through the exterior design contours and introduced an independent design for the tweeter unit, breaking away from the conventional monolithic chassis form of most Hi-Fi products. The full, symmetrical speaker assembly paired with a Möbius-inspired support ring creates a unique and memorable product signature.
