Challenge
Ruijie Networks is the leading brand of network solutions in China and has been committed to using high technology to provide solutions for users in various industries. How to design a product for it to have unique product features to build a strong user perception to better enhance the brand image is a challenge we face.
Insight
Through research, we learned that although there are a large number of AP brands in the market, most of their products have no unique product features, and their shapes and structures are single and almost the same. There are a lot of problems in the process of installation, use and post-maintenance.
Appearance
Simple geometric shapes formed PUNKT appearance unique product characteristics.
Through the deep research on the structure of the AP, we have made the internal structure more compact and concentrated, and the use of cast aluminum material makes it more sturdy and light. By combining the AP antenna with the external circular structure, its functionality is significantly improved.
It has a great experience with simple and meticulous interaction and convenient installation.
Influence
Through ingenious creativity and exquisite and simple form and structure design, PUNKT has achieved excellent functionality and product recognition, and won the Red Dot Award and other honors.